Pages Navigation Menu

Building Your Empire Together

Echo Garrett, Exec. Director of Media

Providing WOW members incredible exposure and opportunities for business promotion.  

WOW, Exec. Director of Media Blog

WOW Alliance Network’s new Executive Media Director Echo Garrett is an award-winning journalist, author and editor whose career spans 30 years. She has written for more than 75 national magazines, newspapers and websites, including Parade, The New York Times, Delta Sky, and A former contributing writer to Money, Business Week, Management Review, Investor’s Business Daily, and The Atlanta Business Chronicle, Echo has been interviewed on Good Morning America, CNBC, CNN, NY-1 and has done more than 100 radio interviews supporting book projects and magazine articles. The Auburn University graduate was a founding editor of and served as editor-in-chief of Atlanta Woman magazine. Her first issue as EIC won the Gold at the Magazine Associate of the Southeast awards for Best Single Issue out of 400 entries. She’s also written award-winning annual reports, marketing brochures and newsletters for corporations and non-profits.

She writes on a broad spectrum of topics: business (especially profiles of entrepreneurs); women’s and social issues; the environment; consumer issues; health; home design and gardening; and travel (luxury, romance, family, eco-friendly and soft adventure). Most recently, she concentrated on her career as an author, and collaborated with Liane Phillips on Why Don’t They Just Get a Job: One Couple’s Mission to End Poverty in their Community, which won the Silver 2011 IPPY Award for Best Book on Social Issues; with Ginny Clarke on Career Mapping: Charting Your Course in the New World of Work; with Clay Mathile on Dream No Little Dreams,

a corporate and personal biography about The Iams Company and the man behind its success; and with Sam Bracken on My Orange Duffel Bag: A Journey to Radical Change , which is one of the publishing industry’s biggest new self-publishing success stories. In September 2010 Echo and Sam self-published his graphic mini-memoir/self help book after being turned down by 60 publishers. Within a few months they sold several thousand copies and won five national awards for best young adult/nonfiction and self-help as well as 2 international awards for best book design. Simultaneously Echo and Sam co-founded a 501c3 nonprofit called the Orange Duffel Bag Foundation ( to coach at-risk teens aging out of foster care system and homeless youth on how to change their lives and achieve their goals. The coaching is based on Sam’s 7 Rules for the Road in the book. For the last two years, she’s served as the unpaid president of the nonprofit, which has brought a message of hope to more than 1,000 kids.

On June 12, 2012 My Orange Duffel Bag will be re-launched by Crown Archetype, an imprint of Random House, with a first printing of 60,000 copies. My Orange Duffel Bag is the first self-published book ever acquired by Crown, which had more #1 NYT Bestsellers in 2011 than any other publisher. Crown is also releasing the companion workbook My Roadmap: A Personal Guide to Balance, Power and Purpose.

Echo resides in Marietta, Georgia, with her husband Kevin Garrett (www.KevinGarrett), an internationally award-winning photographer and writer. The couple has two sons in college, Caleb, 22, and Connor, 19. She frequently speaks on the needs of at-risk youth. Follow her blog A Resounding Echo at

Echo shared her reasons for becoming a leader in WOW when stating…  The WOW Alliance Network provides a powerful opportunity for women to connect virtually and in person with like-minded individuals. I tapped into a rich vein of talent, optimism and support when I joined. Now I’m proud to be part of the brilliant team developing this vibrant community of women devoted to helping each other grow and thrive — both on a professional level and on a personal one as well.