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WOW Network Blog for Women

Welcome to the WOW Network Blog where we bring the expertise, wisdom, and insight of our expert community to you through written word!

The contributors of this blog are seasoned entrepreneurs, network marketers & corporate professionals joining together to share their knowledge & experience. Topics range from money, career advice & personal development.

Subscribe above & begin to see just why the WOW Network is quickly becoming a trusted resource for women everywhere!

Integrating Email Marketing and Social Media by Jennifer Dixon

Posted by on Feb 15, 2013 in Jennifer Dixon, WOW Blog for Women, WOW Featured Contributor | 0 comments

Integrating Email Marketing and Social Media by Jennifer Dixon

Email marketing much like social media is a cost effective way to reach out to your current audience, it’s also an opportunity to reach your prospective clients and customers. Email marketing combined with social media is not only a convenient marketing strategy; it’s also a powerfully effective one

Using an email newsletter (also known as an ezine) as a marketing tool will give your readers an opportunity to experience you through your own “voice”. You can show how your products or services help your clients solve problems. You can also share personal experiences to better relate to your audience by showing the person behind the business.

Email Marketing Tips:

1 – Schedule time to work on your e-newsletter on a regular basis, ideally you should publish your e-newsletter on a weekly basis but if you’re just starting out or haven’t gotten started yet, then you can begin with a monthly or biweekly newsletter, the point here is to just get started.

2 – Repackage and re-purpose your e-newsletter article. Your weekly article can be submitted to article distribution sites like ezinearticles, added to your website or used in part to create an info product, see my previous post for more tips on re-purposing your content.

3 – Add social sharing to your e-newsletter, this makes it easy for your readers to pass your content on to other readers.

4 – Promote your social presence in email by including links to your Twitter, Facebook and LinkedIn profiles, your e-newsletter could increase your followers, friends and connections.

5 – Attract new e-newsletter subscribers through your social media by offering them something of value like a discount or early access to information for the email opt-ins that come through your social media channels.

Constantly being in front of your prospects increases the likelihood that your business will be the one they think of when they’re ready to make a purchase. If you don’t have ezine or e-newsletter now is the time to consider starting one, it’s great investment for your business and should be incorporated into your marketing plan if it isn’t already.

For more info on getting your own email marketing campaign started check me out at The Virtual Workspace!

Jennifer Dixon of The Virtual Workspace
WOW Featured Blogger


Posted by on Feb 11, 2013 in Events/Workshops | 0 comments



To Sail From Friday to Monday Starting October 18, 2013

February 11, 2013: WOW Network for Women, a member based education and networking information resource, today announced the details related to their first annual WOW cruise – ‘Workshops on Water’ on Royal Caribbean. The Enchantment of the Sea will sail on October 18, 2013 to visit beaches of Bahamas as the WOW Network expands on their mission of empowering women by offering attendees the opportunity to meet new people, discover business building ideas and get consultancy worth thousands of dollars right at he dinner table absolutely free. The cruise is set to return to Port Canaveral, Florida on October 21,2013. Detail information of the sailing itinerary is present on the company’s website.

In addition to business meetings and discussions, the cruise to the Bahamas also offers access to a number of different activities including onshore trips, contests and spa massage among others to help the attendees melt away the land based stress. Other offerings include a range of dining options, stage shows by world class performers and internet accessibility. Kids can also be a part of the cruise and take up activities organized especially for them.

The event is open for empowering women everywhere and will include members as well as non-members who are willing to make a change in their life and business. The network is perhaps one of the best suited for women especially when it comes to the availability of resources that they need to be successful. In addition, the WOW network also offers upgraded one on one business/ personal coaching, support services and discounts on business related services including insurance, web design and marketing among others.

The registration for the three day vacation offering networking and workshop options can be done through the website of the company – and making a non-refundable deposit of $30. The company is also offering a monthly payment plan consisting of four installments so as to put less pressure on the bank accounts of those interested in the cruise to the Bahamas.

About WOW Network for Women

WOW Network for Women is empowerig women globally as a member based education and networking information resource, which promotes its members, their news and events through WOW’s updates, in person networking events and social media partners among others. The organization also invites the members to blog in the area of their expertise and share their passion for life and business.


Contact Person: De Harris, WOW Founder

Contact Number: 877.847.3186

Email: [email protected]



Networking on Shoestring Budget by Biba Pedron, The Connection Queen

Posted by on Jan 31, 2013 in Biba Pedron, Business, WOW Blog for Women, WOW JV Partner | 0 comments

Networking on Shoestring Budget by Biba Pedron, The Connection Queen
Upon starting a business most entrepreneurs don’t develop an extended budget. They often make the mistake of not having a business plan and having virtually no clue how long it will take to break even.


Now, with the ability to get free exposure and skip most of the cost of advertising, you can start almost any business on a shoestring budget. Your business can become international via the internet without you even having to leave the house. In just 5 minutes you can buy a domain name for $10 a year, sign up for an hosting company for $10 a month, start your blog for free and start posting to promote your products or services.
You don’t need a fancy blog, you just need good content. It is always ideal to have a fancy design or a custom made website, but in the meantime there are so many free themes and templates available today that you will probably find one that you want without investing a dime. You can always invest later on a custom nice.The only thing you will really need to start is a squeeze page or landing page and a blog. You can invest on a website later. Signing up to social media sites like Facebook, LinkedIn, Plaxo, Twitter and others are free and get you exposure, allowing you to reach new friends, prospects and clients. Your friends are some of your greatest allies. With your squeeze page, blog and profile on various social media sites you can start promoting your business or services right away. Build your list of targeted potential clients and make sure to follow-up by email. To follow up most efficiently you will need an auto-responder starting at $15 a month. You now have most of your marketing tools in place for less than a $50 a month.
Once your online presence is set up, you will need to face the world and attend networking events. Select the event that caters to your target market. Otherwise, you will be paying to attend events that will never result in clients.  
woman_looking_at_moneyThe one marketing tool you can’t skimp on is your business card. Even if you are on a meager budget do not print your business card on your own. It won’t look professional at all. Remember, you only have 10 to 30 second to make the right impression so don’t ruin those precious seconds with a haphazard business card. If people see that you can’t invest a few dollars or a few hours of your time on a professional representation of yourself, they will not invest, trust or do business with you.
There are plenty of resources online that offer 250 business cards for roughly $30. I don’t suggest that you buy more than 250 cards at a time, because you want to use the back of your cards as a promotional tools also, and change the message on the back on a regular basis. Last but not least, don’t try to do everything on your own, because you will end up doing very little during the day and not having enough time to promote your business.
Having a virtual assistant, even when just starting off, will help you tremendously. If you hire somebody even just for 5 hours a month to start that’s 5 hours you can concentrate on your core business instead of on paperwork. You can check online on Craigslist for example to find a virtual assistant for $10 a hour. Don’t see this as an expense but as an investment. The $100 that you will invest in your assistant will allow you to bring a lot more money since you will have more time for your clients.

You definitely can start your business on a shoestring, but be careful, this is just a temporary situation, if you want your business to grow fast, you will need to investment more at some point, in material, a new website, nicer promotional marketing tools as postcards or brochures and last but not least in continuing education. Only 10% of small business owners invest in classes, programs or coaching programs to take their business to the next level. If you are not ready to reach that goal at some point you won’t run a successful business but just a hobby.

© Biba Pedron
To Get More Clients, Make More Money & Get More Time For Yourself. – Download My 3 Free Gifts NOW – 1-A series of 6 videos “Marketing Made Easy” 2- A 60mn audio “Networking Made Easy” 3- My e-course “15 Ways to Instantly Skyrocket Your Networking Results “

To Become Whole Is To Become Healthy by Gena Livings

Posted by on Jan 22, 2013 in Gena Livings, Health/Wellness, WOW Blog for Women, WOW Featured Contributor | 0 comments

To Become Whole Is To Become Healthy by Gena Livings

The greatest work that each of us can undertake each day is our own inner work and self development. We need to begin the process of truly knowing ourselves deeply. We need to detect our largest values and then define how we wish to conduct our life.

Inner discovery is a lifelong journey and our work here on Earth and it is never done till our last breath. Always be true to yourself.

Who we are as a people and the way we show up in life says it all. Let’s strive to become self leaders by accepting all the lessons that this life school is presenting to us. All these lessons are here to evolve us into our authentic and best self. When we act in ways that aren’t congruent with who we truly are then we’re out of integrity. When we live our best lives, our true lives, our authentic lives, we become all of our radiant and shining brilliance. To become whole is to become healthy. ~Gena

~Gena Livings
Lifestyle Modification and Spiritual Fitness Coaching
Visit online at
“Be content with all that IS and all that IS NOT 
– this is the path to happiness.”
Download Gena Livings ebook ~ Inspired Wellness!

Shake It & Enjoy a Super Weekend! from the WOW Network for Women

Posted by on Jan 18, 2013 in WOW Blog for Women | 0 comments

Shake It & Enjoy a Super Weekend! from the WOW Network for Women


It’s almost quitting time and we thought it was time to let loose.


Yeah,  just to shake it up a bit.


Enjoy and have a super weekend. You deserve it! 

Real Happiness Can Be Yours by Bonnie Gortler

Posted by on Jan 16, 2013 in Bonnie Gortler, Health/Wellness, WOW Blog for Women, WOW Featured Contributor | 0 comments

Real Happiness Can Be Yours by Bonnie Gortler

Has happiness gotten away from you? Are you seeking a life full of joy and happiness but finding only emptiness in your search? When was the last time you actually experienced real joy? Do you even remember? One of the greatest challenges in life is in balancing responsibilities with actual needs. Each of us is responsible for making sure we take care of our careers and home but what about meeting our own life needs? Most of us choose to keep plugging away at what we believe will ultimately make us happy but in reality, is only keeping us bound to an existence that just doesn’t work any more. Do you ever feel this way? I know I have and I can tell you with an assured confidence that you must never ever give up on you. Believe a life of happiness is possible and you can bring joy into reality sooner rather than later and actually live life to the fullest.

Moving into a place of joy is a process and is quite attainable with the right tools. Starting next week, I am going to be part of an event, an online expo called ‘Be Free, Be Happy’, hosted by Sheri Kaye Hoffe. It is free and all you have to do is listen in and apply the many lessons that 24+ experts will share during the expo. Sheri knows what it takes to go from tragedy to triumph as she discovered her brother after his suicide death as a teenager and, then, struggled for years with her own overwhelming sadness and depression. Eventually, she found her way back to both success and joy. You too can be joyous and happy again. Happiness is a choice and requires creating change. You can start by not being so hard on yourself and choosing to avoid those actions simply work against your best interest.

In addition to attending the expo, I also have a list of the top six ways that can help you in making the shift toward a happier you. Begin by…

1. Stop blaming others.

Everyone make mistakes. Taking responsibility when things go wrong instead of blaming others is empowering.  Focus on doing things better.  When you get better, or improve on what you do you get happier.

2. Be You.

Stop trying to impress others. Simply be yourself in a sincere open manner while allowing others to see just how beautiful you are. Whether it’s in your personal or professional relationships, be yourself.  Only participate in those sincere and honest relationships where you can be yourself and only engage with others who make you a happier person.

3. Listen and ask questions.

Do you want people to like you?  If you focus, ask questions and really listen to what others say then you will immediately create a lasting bond. Others will appreciate it, and you’ll feel good from head to toe.

4. Stop complaining.

Watch you words for they are truly powerful.  Complaining about your problems makes you feel worse, not better. Spend your time improving the situation.  When you do, you will be happier and those around you will be forever grateful for your efforts.

5. Let go of the past – Forgive yourself.

The past has impact by teaching you valuable lessons.  Learn from these mistakes and move on.  Forgive yourself, let it go and embrace the next lesson when it arrives. You will feel better and your life will become a reflection of your inner growth.

6. Have less Fear.

Everybody has fear. It’s easy to sit in fear and procrastinate. By allowing time to pass by doing nothing you are only avoiding what will eventually become your reality. Stop waiting and take action. All you have to do is start. Take the first step, feel the fear and do it anyway. You can do anything that you put your mind to.

It is my hope that you take these tips and put them into action. You really can make a shift today by deciding to be happy. Use the six steps above and you will be well on your way to smiling more and experiencing the joy that life has to offer. Be kind to yourself because you truly do matter. Remember too that the expo is free and to join in on this special event which was especially designed for those achievers, doers, & happiness seekers who want to live lives of freedom, passion, meaning, and success. It will be great seeing you there! Go ahead and save your spot while also creating an excellent day! ~Bonnie

Bonnie Gortler (@optiongirl) is a successful stock market guru who is passionate about teaching others about social media, weight loss and wealth. Over her 30-year corporate career, she has been instrumental in managing multi-million dollar client portfolios within her top rated investment firm. Bonnie is a uniquely multi-talented woman who believes that honesty, loyalty and perseverance are the keys to success. You will constantly find her displaying these beliefs due to her winning spirit and ‘You Can Do It’ attitude. Bonnie is a huge sports fan that has successfully lost over 70 pounds by applying the many lessons learned through her ongoing commitment toward personal growth and development while continually encouraging others to reach their goals & dreams. It is within her latest book project, Journey to Wealth, where Bonnie has made it her mission to help everyone learn the steps needed to gain sustainable wealth and personal prosperity. Look for Journey to Wealth mid 2013!

Like this post? Feel free to use it in your blog or ezine as long as you use the above signature in its entirety.

Share the Joy of the Season!

Posted by on Dec 25, 2012 in Holiday Announcements, WOW Blog for Women | 0 comments

Share the Joy of the Season!

Sending the spirit of the holiday with warm wishes of joy and prosperity as we enter 2013!

Become a WOW Network Member

How do Inflation Levels Affect Stock Market Returns? by Joon Choi

Posted by on Nov 16, 2012 in Marissa Acevedo, Signalert Assett Managment, WOW Blog for Women | 0 comments

How do Inflation Levels Affect Stock Market Returns? by Joon Choi

The Consumer Price Index (CPI) is a broadly used measure of inflation in the U.S. which is published by the U.S. Bureau of Labor Statistics on a monthly basis.  This figure is calculated by measuring the monthly price change of a predetermined basket of goods, such as food and medical care.  Investors focus on the CPI figures because the Federal Reserve Bank uses the information to implement restrictive or expansionary monetary policies.

Theoretically, a high inflation environment generally leads to restrictive monetary and fiscal policies which cuts off economic activities and lowers stock market valuation.  The opposite is true for low inflation environment.  The average rate of inflation during 1956 to 2011 span was 3.83% and the average annual performance for the S&P 500 Index total return for the low inflation years was 12.1%, which was higher than the average of 8.7% for high inflation years (Table 1).The inflation is considered high if the annual CPI is greater than the average and low if it was below.

Table 1: High vs. Low Inflation

Inflation Level

Average Annual S&P 500 Index Total Return

High (above 3.83%)


Low (below 3.83%)


Further evidence of inflation’s impact on the stock market.

The results in Table 1 suggest that the level of inflation has had an effect on stock market performance.  However, further analysis reveals that a change in the direction of inflation has had an even greater impact on the stock market than the level of inflation itself.  Table 2 shows that the S&P 500 Index rose at an average rate of 17.1% per year when CPI was falling and 4.4% when rising.  These results seem to support the notion that investors favor falling inflation.

Table 2: Rising vs. Falling Inflation

Inflation Direction (from prior year)

Average Annual S&P 500 Index Total Return





Combining the two studies above, Table 3 displays the stock returns during four inflation climates. The best performance of 20.1% average return was achieved during years when the inflation level was high but turning down.  Next best climate for the stock market was low and falling inflation with 16.1% average return.  Low but rising inflation years averaged 6.3%, and high and rising inflation was the worst climate for the stock market with 2.1% average performance.

Table 3: Stock Market

Returns for  Four Different Inflation Environments

Inflation Direction

Inflation Level

Average Annual S&P 500 Index Total Return













How has inflation affected the stock market returns in recent years? So, if rising inflation had not been good for the stock market, why does the Fed seem less worried about further accelerating the inflation rate with a very accommodating interest rate environment?  The most obvious reason is that the Fed is faced with slow economic recovery, especially the labor market, since the financial crisis in 2008 and it wants to stimulate the economy.

Another possible reason might be that the level or the direction of inflation has not affected stock valuations in recent years.  In order to analyze the hypothesis above, the 56 year study period was divided into 4 sub-periods.  During the first 3 sub-periods, falling inflation years, for the most part, led to higher stock market returns than rising years.  (A lone exception was the return of 22.6% for stocks in 1983, a year when inflation was below average but rising.)  In contrast, during the most recent 14-year period ended in 2011, there has been no clear bias between the different inflation environments. It almost seems like inflation expectations are no longer driving the stock market the way they did previously.


A popular saying in investment lore was “Don’t fight the Fed”.  However, since 1998, it appears that the stock market appears to have disengaged from Federal Reserve policy.  Investors have been paying the price, as Fed policy for most of the past ten years has been very stimulative.  In years past that would have triggered a bull market rather than the stagnation that stocks overall have experienced.  The good news for investors is that even if the Federal Reserve succeeds in further stoking inflation, which is already up to 3%/year despite high unemployment, stocks will likely not suffer the way they did during the 1970s.

Joon Choi is a Portfolio Manager at Signalert Asset Management, LLC and has been with the company since 2002.  He formerly held a Portfolio Administrator position at The Vanguard  Group.  Mr. Choi received his B.S. from Colgate University in Economics and also earned his MBA from New York University.

U.S. home prices hit new lows overall. Now is a good time… by Marvin Appel, Signalert President

Posted by on Nov 7, 2012 in Business, Signalert Assett Managment, WOW Blog for Women | 0 comments

U.S. home prices hit new lows overall. Now is a good time… by Marvin Appel, Signalert President

Standard and Poors released its latest update on home price movements across the U.S. this week.  The CaseShiller 10-city home price composite index hit its lowest level since 2003.  This brings overall American house prices down to levels that are starting to look like good values for a number of reasons.

First, mortgage interest rates are at record lows.  That means that the cost of a mortgage payment has fallen even further from the peak than has the actual purchase price of a house.  Based on 30-year mortgage rates, now under 4%, the cost of a monthly mortgage payment is lower than at any time since mid-1999 (principal and interest only, not counting insurance or property taxes).

Since the start of the Case-Shiller data in January 1987, home prices have still increased faster than inflation and than the increase in the price of rent.  However, the decline in home prices has brought the cost of owning versus renting closer to the relationship that existed between them in 1987.

The real bargain in housing is for those who can obtain a significant mortgage because mortgage payments are at record lows relative to rents.  Every local market, indeed every property, has its own fair value.  These nationwide data suggest, however, that there are abundant housing bargains available for those who can get the financing.

What about paying in cash?  The problem is that if interest rates rise, something that the Federal Reserve has promised us it will try to avoid until late 2014, house prices could come under renewed pressure as mortgage payments rise with interest rates.  If you finance your purchase with a fixed-rate, long term mortgage, you are effectively taking a short position in bonds.  In that case, a rise in interest rates benefits you as a fixed-rate borrower, offsetting to some extent the risks to the value of your house.

Chairman, Gerald Appel has been directing the management of Investor assets for more than thirty-five years, during which time he has authored or co-authored more than fifteen books relating to investment strategies as well as numerous articles that have appeared in publications such as Barron’s Financial Weekly, Stocks & Commodities and Money Magazine. Mr. Appel’s books have been translated into five languages; two have received the coveted “Book of the Year Award” from Yale Hirsch’s annual publication, “The Stock Trader’s Almanac.” Mr. Appel has appeared … –more–> 

Time to Move into International Stocks by Bonnie Gortler

Posted by on Oct 24, 2012 in WOW Blog for Women | 0 comments

Time to Move into International Stocks by Bonnie Gortler

The stock market is off to a good beginning in 2012. Within the setting of the market rally there have been some shifts in the relative performance of different areas of the market that have taken place since the start of the year.  Utilities and consumer staples, which were strong last year, have been out of favor so far. The international sector was hit hard last year, but this formerly weak area of the stock market has been improving in relative strength on both a short and intermediate term basis.

One of our favorites is the iShares Emerging Markets Index ETF (EEM) which is one of the most popular ETFs for gaining exposure to the emerging market area.  EEM holds stocks in ten of the world’s largest emerging markets, with its three biggest weightings being China (17%)  Brazil (15%) and South Korea (15%) as of 12/31/11.  It also holds stocks in Taiwan, South Africa, Russia, India, Mexico, Malaysia, and Indonesia. Top holdings and sector breakdown can be found on the iShares website

The chart below shows that after being weaker than the S&P 500 Index for much of 2011 a shift in strength has taken place, with EEM stronger than the S&P 500 Index for the past month.  Moreover, EEM has crossed above its 200-day moving average, and has bested its high from last October.  All of these developments are bullish, both for emerging markets in particular and for global stock markets generally.

Figure: iShares Emerging Markets Index ETF (EEM), daily (top half), and relative strength of EEM versus the S&P 500 SPDR (bottom half). Notice that EEM has crossed above its 200-day moving average for the first time since last July.  The level of this moving average,  $42.39, is now a support zone.  EEM is now also higher than its October high point.

The bottom half shows that emerging markets (EEM) were weaker than the S&P 500 (SPY) starting from August 1 through early January.  However, that trend has reversed itself, as evidenced by the trendline break on January 13, 2012.

Another ETF that can be used for an international representation is the iShares MSCI EAFE Index ETF (EFA). The benchmark EAFE Index for this ETF represents mainly large-cap stocks from developed countries outside of North America.   The top three countries in this ETF are United Kingdom 22.7% Japan 21.17% and France 8.7%. The top 3 sectors are 22.56% financials 12.7% industrials and 10.8% consumer services. More details about the top holdings as of 2/1/11 along with the sector breakdown can be found at:

Figure: iShares MSCI EAFE Index ETF (EFA) weekly, and relative strength versus the S&P 500 SPDR.

Top clip: The price of EFA remains below its October 2011 peak, unlike emerging markets (EEM) or SPY.

Middle clip: The relative strength between EFA and SPY has been in a downtrend since October 2009.

Bottom clip: The MACD of the relative strength is far below zero, suggesting that EFA has the potential to recover some ground lost relative to the S&P 500.

This ETF has been under pressure and in a down trend since late April, 2011, losing 12.25% in 2011 including dividends. The relative strength chart pattern is long-term oversold on a weekly chart and is therefore in position for a meaningful rally to occur.  (See chart above.) As with EEM, the short term down trend in relative strength compared to the S&P 500 was broken on a daily and intermediate term basis in January.

Investors wishing to invest in foreign markets can use a combination of the iShares Emerging Markets Index ETF (EEM) and the EAFE Index ETF (EFA).  We have recently increased our foreign equity exposure for clients.

Bonnie Gortler, Head Portfolio Manager
Signalert Asset Management, LLC
phone:  516 829 6444<    *
email: [email protected]